Rimmel Provocalips

You may have seen the blogosphere blowing up over Rimmel’s new Provocalips range recently. There was a LOT of effort put into the advertising campaign for this new range including Kiss Lists on Instagram with $100 ASOS vouchers up for grabs and send outs to every beauty blogger in existence (not that that’s a bad thing, I definitely am not complaining)! I had actually been wanting to try these out for a while after reading about them on Sophie’s blog (she’s based in the UK) and praying that they would make it to Australia. Well the definitely landed with a bang, here’s what I think of the new Provocalips range.

The Product – Provocalips 16HR Kissproof Lip Colour* $17.95 each

Long-wearing lip products are by no means new to the market but I personally haven’t ever gone in for any other long-wearing lippies so I don’t have much to compare these to! Provocalips are a weeny bit more innovative in that they are a double-ended product: one end for with your chosen colour and one end with a high shine gloss to lock your colour in. They come in a total of eight shades (more on those later) and once applied, they last for up to 16 hours which means you can eat/drink/kiss to your heart’s content and not have to worry about reapplying your lipstick, Rimmel calls it “lip liberation”!

Using the product

I found these pretty easy to apply. You simply apply the colour using one end of the applicator, wait 60 seconds and then apply the lock-in gloss using the other end. I’ve heard from a few girls who have skipped the gloss and gone for a matte finish but the product is quite tacky and I don’t feel like it would be comfortable to wear without the gloss. I also took a tip from Kat over at Kitsch Snitch (you can watch her review here) who likes to apply the gloss to her finger and then to her lips, rather than using the doe foot applicator directly and risk the gloss getting delightful bits of lip goo in it! 

In terms of longevity, I found that these really did last all day with very minimal peeling and didn’t require any reapplication of colour. However, I found that the gloss dried up within an hour or two, especially when eating or drinking. If you’re like me and aren’t a fan of the feeling of matte, dry lips then this is a definite downside because although the colour still looks great, you end up reapplying the gloss all the time which ever so slightly defeats the purpose of a 16HR wear lip product. It’s by no means awful but I just think that if you can make a colour that lasts that long, why not make a gloss coat to match? I was also a little disappointed in 3 out of the total 8 shades: Kiss Fatal (grunge purple), Skinny Dipping (tan and makes me look like I have no mouth) and Dare to Pink (pale shimmery pink that makes me look very washed out). It might seem picky to say that I don’t like less than half of the total colours but it’s an honest review so there you go!

On the plus side, the other 5 colours are ones that I really like, I have been wearing Make Your Move (dark nude) non-stop since I receive my Provocalips package and I don’t plan to stop any time soon! The other HUGE positive for me is that since I started my Invisalign treatment (more on that here), I’ve found it difficult to wear my favourite brighter lipsticks as they tend to come off onto my aligners and give me horrible looking stained teeth. Provocalips wear so well that I can wear the brighter shades with no fear that they’ve smeared off all over my teeth so that is a mega huge bonus win for me, I was getting quite depressed about it! Another great tip is to remove with an oil-based makeup remover or your lips will be red, raw and very, very uncomfortable!

Overall Score

KaBOOM! Cosmetics gives the Rimmel Provocalips 16HR Kissproof Lip Colours:

Although some of the colours are a bit bland and you do have to reapply the second gloss coat more often than I’d like, I love how well these apply, how long they last and best of all how well they stay on my lips and not my Invisalign! Have you tried the new Provocalips range yet?

Dani xo

PS - This range is also boyfriend approved for those of you with men-folk who hate getting lipstick stains on their faces!

*These products were provided as a PR sample but as always, my opinion is my own